Internet searches are the new ‘welcome mats’ of online businesses. When a customer is looking for your products or services, by the time they click on your business via the search engine results page, they are usually ready to buy, and it’s like you have practically welcomed them through your front door. However, before any […]
It’s easy to think of search engine optimization (SEO) as simply a way to get good keyword rankings. Unfortunately, things are far more complicated than that.
Nowadays, it’s unthinkable for a business to operate without having even one single online platform. But, merely having a website and a few social media accounts means nothing without SEO. Otherwise known as search engine optimization, it is the method of using optimized keywords in the web copy so that there is a higher chance […]
Times are changing. And, they are changing fast when it comes to local businesses and their choice of marketing platforms. We are all well aware that television, print, and radio are no longer the biggest, or the best channels to reach a wide market. With the advent of the internet and mobile devices, businesses are […]
Search engine optimization is revolutionizing the way businesses build their brands online. It’s a cost-effective marketing strategy that yields substantial results. Whether you are a marketing pro or you are just starting out, here are some useful SEO strategies that are backed by proven results.