Internet searches are the new ‘welcome mats’ of online businesses. When a customer is looking for your products or services, by the time they click on your business via the search engine results page, they are usually ready to buy, and it’s like you have practically welcomed them through your front door. However, before any of this can happen, you must first ensure that your website appears in those searches. This is where search engine optimization (SEO) comes in.
SEO is an internet marketing strategy commonly employed by Vancouver marketing companies for their customers. It seeks to improve your business’s website rankings within the results of specific search terms so customers can find you more easily. After all, there is no point in having a business if your customers can’t find you. With a good SEO campaign, customers that search for your product or service online will find you on the first page of search engine results.
A single search can yield thousands, and even tens of thousands of results. Unfortunately, statistics show that most people will only check the first page of search results, barely even bothering with what appears on the second page, much less the rest of the pages. This is what makes SEO so important. SEO gets you on the first page of search results.
To understand SEO, it is important to first understand how search engines like Google and Bing work. These website applications use complex algorithms to identify which results are most relevant to the words typed in the search box. Three of the most important considerations for these algorithms are keywords, content, and links.
For your website to appear in search results, it must contain the keywords that users are looking for. This makes keywords the most important consideration in SEO. Therefore, you will want to know the actual search terms that your customers are using to find you.
Search engines also take into account the context of the keywords you use to determine the relevance of your website and its pages as it relates to the keyword(s) in question. By incorporating your keywords seamlessly into your content, you speak the language of the customer or user when they search.
When content is shared, it generates links from other sites. Search engines view these links as ‘endorsements’ of your site’s trustworthiness.
When these three considerations are optimized through SEO, that’s how you find yourself on the first page of search engine search results.
Want to learn more about SEO and how it works? Schedule a consultation with top Vancouver marketing companies that you can trust.
Chapter 2: Content & search engine success factors, SearchEngineLand.com